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Blue Pants

5.00 out of 5 based on 1 customer rating
(1 customer review)

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BENEFITS

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• Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur
• Ut enim ad minima veniam, quis nostrum exercitationem
• Quis autem vel eum iure reprehenderit qui in ea voluptate
• Nor again is there anyone who loves or pursues or desires
• But who has any right to find fault with a man who

$70

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Human-like brand personalities driven by immersive content and voice interaction can seem a little esoteric. So let’s bring the topic back to earth by talking concretely about a specific industry—like Travel and Tourism. Google (in their “Think with Google” content) makes the convincing case that there are four basic yet distinct phases of the traveler journey: “Inspiration, Planning, Booking, and Experiencing.” That’s precisely where brand personality comes into play—a way to provide a fluid yet consistent, unified yet momentarily apposite brand encounter across each phase. Differentiation is no longer a question of updating a style guide or color palette or imagery, but a broader conversation about the how the brand is expressed—in every sense of the term.

1 review for Blue Pants

  1. 5 out of 5

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